Mission Statement

According to our observations, experience and analysis, the greatest weakness in road safety are road users themselves. Some road users, like pedestrians, cyclists and motorcyclists are far more vulnerable when things do go wrong. It is therefore our goal to improve the aggregate skills of all road users in order to reduce the preponderance of collisions that inattentive road users cause. Our focus is to educate road users about the importance of safe driving and the importance of advanced training.

To this end, we will engage in the following activities:

• Public awareness campaigns. These will serve as ongoing reminders to road users to remain vigilant, as well as to drive support for regulatory changes.
• Direct support of groups and individuals who wish to accomplish our goal.
• Devise, promote and counsel changes in regulations that support our goal.
• Promote driver and rider training.
• Educate all road users of the importance of “Situational Awareness”.
• Work with the media to increase awareness and the importance of safe driving.
• Build relationships with stakeholders and industry leaders.

Background

RoadAwareness.ca is a Road Safety & Awareness campaign that was launched as a private initiative to create awareness about road safety with awareness rally’s, special events, media exposure, and of course the internet.  The RoadAwareness.ca website is managed by like-minded individuals and sponsored by companies with an interest in road safety in general. Lack of situational awareness on our roads puts us all at risk. We aim to educate all road users in an effort to make our streets safer.

It doesn’t matter what we drive or ride…only how we do it.

RoadAwareness.ca covers road safety related topics across the board, ranging from driver/rider tips, list of training schools throughout Canada, as well as issues that affect all other roads users.

This ongoing campaign aims to influence all vehicle operators to exercise maximum care, caution and attention to the task of driving, to ensure that Canadian drivers become more aware of their surroundings, and focus 100% on the task of operating their vehicle. 

We have been hard at work and have made amazing progress in establishing a national road safety campaign.  We continue to work in partnership with key stakeholders within the transportation industry on this initiative, including relationships with Toronto Police Services and Young Drivers of Canada.

“There is no excuse for paying anything less than 100 percent attention to the task of driving and to our surroundings.” –Shaun de Jager